The web is great for business on a number of levels, it allows you to expand your reach, it offers highly measurable marketing opportunities which are cost effective, it provides the opportunity to engage with customers and so on. There are seemingly infinite reasons your business should be online but a big one is its [...]

Research shows that building true loyalty involves not just continually pleasing customers but making them feel “grateful.” In a relationship where much is already expected by the retailer, creating grateful experiences is a challenge and often takes “random acts” of special rewards or exceptional service to get there.

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present.

Regardless of your attitude toward book keeping, at some point you’ll have a few questions that need help answering. For instance, how should packaging be accounted for when bookkeeping?

Delight your customers with low-tech, time-tested gestures. Even at a time when technology is a driving force in every business, nothing is as important, nor garners more rewards, that the one-on-one, old fashion human touch. Having worked in a specialty retail shop for over 5 years, these are a few things I’ve done to show [...]