27 Ways to Prevent Climate Change: a Guide for Independent Retailers

Global warming is an urgent problem facing our planet, but retailers are in a unique position to contribute to climate change prevention efforts. Dealing with large volumes of goods and having control over large spaces and employee culture means that a simple switch can have a noticeable impact when adopted by a retailer. [...]

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13 Packaging Tips That Boost Sales For Independent Retailers

13 packaging-tips-to-boost-sales from PremierPackaging   Packaging plays an important role in the marketing mix of independent retailers. We surveyed over 200 of them and asked them for their packaging tips. These independent retailers are battling every day against big box retailers and they're succeeding [...]

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10 Ways to Improve Gift Shop Sales: 19 Gift Shop Owners Share Tips on Boosting Business

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help!  For this guide, we surveyed 19 [...]

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8 Awesome Ways to Reuse Your Gift Boxes

So you like to do your part to protect the environment. You’re also a crafty genius and a little bored with the standard ways to reuse gift boxes. You’re in luck because we happen to be crafty geniuses and packaging fanatics. So we have a roundup of unique ideas from around the web on how to reuse gift boxes. Let’s [...]

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Keep The Lines Moving With Speedy Gift Wrapping

It’s that time of the year, when the stores see the hustle and bustle of holiday shoppers. A time marked by goodwill and cheer… except when customers have to wait in line, drive through crowded streets and perhaps brave the cold all to get the perfect gift for those they love.You already know that customers can get the [...]

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4 Ways Custom Printing Adds Value to Your Packaging

Why use custom printing on your packaging?  The answer is simple: it tells the world, people you don’t know and have never anticipated on meeting, who you are. In today’s terminology it is known as branding.Your brand represents the image of your business in the world. Your brand is associated with positive images and [...]

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3 Easy Ways to Customize Your Packaging

Hopefully by now you’re convinced that custom packaging is a valuable way to build your brand.  But perhaps you’re still a little intimidated; getting custom packaging has to be hard right? Surely there’s a learning curve? As Dwight Schrute from The Office would say… FALSE! Custom packaging is easy enough that anyone can [...]

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Building Brand Consistency Part 4: Seasonality

We’ve been talking about keeping your packaging consistent to help build your brand. The next logical question of course is “how do I get into the holiday spirit and still keep my packaging consistent?” That’s a good question. The answer is to keep core components consistent while adding accessories that reflect the [...]

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Building Brand Consistency Part 3: The Sense of Touch

 Many think brand is all about the message and the design… and to some extent it is… but design is much more then just the way your package looks. As humans when we interact with objects we use all our senses to evaluate it. For packaging that means the sense of touch is a must.According to research, touch is the first [...]

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Building Brand Consistency Part 2: Packaging Themes

 In our last blog, we focused upon the use of color and the variety of choices one has to develop brand consistency through color schemes. But, we can also utilize theme to solidify the brand appearance, feel and impact as well.What do we mean by theme? A theme is the underlying foundation upon which all other elements [...]

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