3 Easy Ways to Customize Your Packaging

Hopefully by now you’re convinced that custom packaging is a valuable way to build your brand.  But perhaps you’re still a little intimidated; getting custom packaging has to be hard right? Surely there’s a learning curve? As Dwight Schrute from The Office would say… FALSE! Custom packaging is easy enough that anyone can [...]

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Building Brand Consistency Part 4: Seasonality

We’ve been talking about keeping your packaging consistent to help build your brand. The next logical question of course is “how do I get into the holiday spirit and still keep my packaging consistent?” That’s a good question. The answer is to keep core components consistent while adding accessories that reflect the [...]

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Building Brand Consistency Part 3: The Sense of Touch

 Many think brand is all about the message and the design… and to some extent it is… but design is much more then just the way your package looks. As humans when we interact with objects we use all our senses to evaluate it. For packaging that means the sense of touch is a must.According to research, touch is the first [...]

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Building Brand Consistency Part 2: Packaging Themes

 In our last blog, we focused upon the use of color and the variety of choices one has to develop brand consistency through color schemes. But, we can also utilize theme to solidify the brand appearance, feel and impact as well.What do we mean by theme? A theme is the underlying foundation upon which all other elements [...]

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Building Brand Consistency Part 1: Colors and Packaging

 You’ve heard a good deal recently about rebranding and branding. You have been doing business for a long time and have not really paid attention to the jargon; you have your business and it is based upon service and attention to detail. The ability to brand or rebrand your business using consistency, colors and themes [...]

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Save Money: Packaging as a Tool for Rebranding

 Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend... Packaging… [...]

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The Role Packaging Plays in Building Your Brand

There is a good deal of “talk” occurring on line these days about branding. While it may seem like another bit of the latest jargon, it’s more then that. Branding is important even for the smallest of businesses.When talking about branding the key word is consistency, from human interactions to products every detail right [...]

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The 5 Elements of Seductive Craft Fair Booth Displays

People visit craft shows because they value the skill and creativity required by hand made crafts... But people BUY at craft shows because of their sudden and intense love of your creations.This guide outlines the 5 elements of successful booth displays that will help visitors fall madly and impulsively in love with your [...]

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Your Feedback in Action: New Nested Boxes

Nested boxes are one product we’ve been getting a lot of requests for, so… we added them. When selecting new products we always take a look at the latest trends and try to find the latest and greatest for you. But, more importantly, we like to hear what you’re interested in and what you use, (because lets be honest if we [...]

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The Next Best Thing to a Pot of Gold

We figured the likelihood of you finding a pot of gold today would be slim to none. After all, the weather isn’t looking like many rainbows will be appearing, and even if they did, you’re probably too busy celebrating to try and find the end of one. Well, we’re here to say don’t worry about missing out on the pot of gold, [...]

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