Keep The Lines Moving With Speedy Gift Wrapping

It’s that time of the year, when the stores see the hustle and bustle of holiday shoppers. A time marked by goodwill and cheer… except when customers have to wait in line, drive through crowded streets and perhaps brave the cold all to get the perfect gift for those they love.You already know that customers can get the [...]

Read More →

4 Ways Custom Printing Adds Value to Your Packaging

Why use custom printing on your packaging?  The answer is simple: it tells the world, people you don’t know and have never anticipated on meeting, who you are. In today’s terminology it is known as branding.Your brand represents the image of your business in the world. Your brand is associated with positive images and [...]

Read More →

3 Easy Ways to Customize Your Packaging

Hopefully by now you’re convinced that custom packaging is a valuable way to build your brand.  But perhaps you’re still a little intimidated; getting custom packaging has to be hard right? Surely there’s a learning curve? As Dwight Schrute from The Office would say… FALSE! Custom packaging is easy enough that anyone can [...]

Read More →

Building Brand Consistency Part 4: Seasonality

We’ve been talking about keeping your packaging consistent to help build your brand. The next logical question of course is “how do I get into the holiday spirit and still keep my packaging consistent?” That’s a good question. The answer is to keep core components consistent while adding accessories that reflect the [...]

Read More →

Building Brand Consistency Part 3: The Sense of Touch

 Many think brand is all about the message and the design… and to some extent it is… but design is much more then just the way your package looks. As humans when we interact with objects we use all our senses to evaluate it. For packaging that means the sense of touch is a must.According to research, touch is the first [...]

Read More →

Building Brand Consistency Part 2: Packaging Themes

 In our last blog, we focused upon the use of color and the variety of choices one has to develop brand consistency through color schemes. But, we can also utilize theme to solidify the brand appearance, feel and impact as well.What do we mean by theme? A theme is the underlying foundation upon which all other elements [...]

Read More →

Building Brand Consistency Part 1: Colors and Packaging

 You’ve heard a good deal recently about rebranding and branding. You have been doing business for a long time and have not really paid attention to the jargon; you have your business and it is based upon service and attention to detail. The ability to brand or rebrand your business using consistency, colors and themes [...]

Read More →

Save Money: Packaging as a Tool for Rebranding

 Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend... Packaging… [...]

Read More →

The Role Packaging Plays in Building Your Brand

There is a good deal of “talk” occurring on line these days about branding. While it may seem like another bit of the latest jargon, it’s more then that. Branding is important even for the smallest of businesses.When talking about branding the key word is consistency, from human interactions to products every detail right [...]

Read More →

The 5 Elements of Seductive Craft Fair Booth Displays

People visit craft shows because they value the skill and creativity required by hand made crafts... But people BUY at craft shows because of their sudden and intense love of your creations.This guide outlines the 5 elements of successful booth displays that will help visitors fall madly and impulsively in love with your [...]

Read More →