How to Boost Jewelry Sales in One Simple Step

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, [...]

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How to Spook Up Your Window Display to Increase Halloween Sales

Why are window displays so important?[caption id="attachment_1149" align="alignright" width="300"] photo credit: thebwd.com[/caption]A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for [...]

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Always Judge a Wine by Its Label – The Importance of Package Design

The saying is, “don’t judge a book by its cover”, but when it comes to wine, the exact opposite is true. People tend to purchase wine based on its label, so design it carefully! Why the Label Counts[caption id="attachment_1130" align="alignright" width="262"] photo credit: www.thecoolist.com[/caption]The label on a wine [...]

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3 DIY Crafts You Can Make With Your Extra Tulle

You can make so many cute, money-saving projects with just a yard or so of tulle!  Tulle Pom Pom LampThis is great for a cute and unique night light and it can be used as beautiful decoration! All you need is a yard of tulle, 2 microwave plate covers (they only cost $1 at Dollar Tree), and a string of twinkle lights. [...]

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Bake Your Way to Success – How to Create the Best Logo for Your Bakery

Logos are vital for any business to thrive, but they have to be done in a certain way to really grasp people’s attention. Every business is different so every logo should be designed specifically for that company. Why are logos important?Why can’t you just stamp your company’s name in your favorite color on your packaging [...]

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Local Retailers Have the Edge in an Ecommerce World

Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from [...]

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5 Simple and Creative Centerpieces for Fall

You'll definitely fall for these amazing fall centerpieces! [caption id="attachment_1005" align="aligncenter" width="300"] 1. Candle Centerpiece Embellished with Leaves[/caption] This beautiful centerpiece is so quick and easy to make! All you have to do is collect some leaves from your yard and glue them on some candles [...]

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How to Pack a Gift Bag - (Video Tutorial)

Your customers are excited about the gift they just bought from your store, and now you want to make sure they are just as excited when they give the gift. This tutorial will show you how quick and easy it is to pack a gift bag so it looks fantastic every time!  For more great packaging ideas check out our guide: 13 Tips [...]

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Mastering Social Media: The Guide to Boosting Ecommerce Profits for Indie Retailers

It is with great excitement that we present our  eBook Mastering Social Media: The Guide to Boosting Ecommerce Profits for Indie Retailers to you. This is our very first eBook, so we've takencare to make it all-inclusive and accessible to digital natives anddigital newcomers alike.Download our new ecommerce guide to social [...]

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27 Ways to Prevent Climate Change: a Guide for Independent Retailers

Global warming is an urgent problem facing our planet, but retailers are in a unique position to contribute to climate change prevention efforts. Dealing with large volumes of goods and having control over large spaces and employee culture means that a simple switch can have a noticeable impact when adopted by a retailer. [...]

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