Weekly Round-up – National Small Business Week Edition

There’s never a shortage of interesting articles to read related to small business and independent retail. However, this past week was National Small Business Week (NSBW) which means the flow of relevant content shot up to 11! Here’s our run down of must read links for the week.  [Infographic] The Sacrifices and Rewards [...]

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Who should Customize their Retail Packaging?

Retail packaging comes in many shapes and sizes. From the plastic bottle that your laundry detergent comes in to the pallet on the floor at Costco, to the paper bag that you carried your groceries home in (right, I meant to say the reusable non-woven tote you carried your groceries home in). These are all examples of [...]

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Importance of tracking your website data

Whether you are starting your first eCommerce website or you have been on the internet since Amazon only sold books, just putting your products online and hoping for the best is not enough. Even if sales are going well you may be missing out on easy tweaks that could greatly increase your business. In order to stay on top [...]

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How Can Impulse Purchase Items Be Displayed

Do you have a number of small items that you would like to display together for your customers to browse, so they can find that one item they don’t need but have to have? Well, here are some tips that can help you turn a small space into a display for small items. Construct a display that can easily be changed by a [...]

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5 Futuristic Retail Technologies that are in use Today

We’ve all wondered what the future looks like; will it be just like the Jetson’s with flying cars that drive themselves? (Probably). Will robots take over the world? (Some people think so). Will interstellar travel be the norm? These questions get asked all the time (and many of these are already in the works). But what [...]

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Retail News You Might Have Missed This Week

The Internet is full of fantastic information (and some ridiculous information). Here's a quick roundup of some of our favorite links this week. You no longer have an excuse for poor product photography....When it comes to marketing, it's been said a picture is worth a 1,000 words, that holds true in a big way when it [...]

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Introducing the Premier Packaging Scholarship

Purpose: To encourage the next generation of engineers, designers and business people to think creatively about packaging and how it can enhance our lives or solve problems.Scholarship: The Premier Packaging scholarship is available to design, marketing/communication, packaging and engineering students. Premier Packaging [...]

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Are Craft Fairs Still Worth Your Time? 20 Vendors Say “YES”

For crafters looking to sell their goods, the idea of breaking into craft fairs may be both exciting and nerve-wracking. There's the cost of raw materials, the cost of gas, the cost of booth space and of course pressure from online craft sites like Etsy. With all these costs even seasoned craft fair vendors have been [...]

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How Do You Celebrate Earth Day in Your Business?

 Reduce, Reuse and Recycle is the mantra of Earth day. We applaud that all year long and we do our best to provide information on which products are made from recycled materials or which are easily recycled. We also intentionally seek out environmentally friendly products such as reusable totes or our biodegradable jute [...]

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Small Business Saturday – A Day of Great Sales without the Crowds

[caption id="attachment_1193" align="alignnone" width="300"] photo credit: auburnjournal.com[/caption]The Saturday after Thanksgiving, November 30th this year, is known as Small Business Saturday (SBS). This day was created by American Express in 2010. Amex made an offer that when people used an American Express credit [...]

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