Retailing Tips

From the Web to Your Front Door

The web is great for business on a number of levels, it allows you to expand your reach, it offers highly measurable marketing opportunities which are cost effective, it provides the opportunity to engage with customers and so on. There are seemingly infinite reasons your business should be online but a big one is its [...]

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Delight Customers With The Unexpected

Normally, I avoid rehashing news, but this story is too important to pass up. Recently, the Retail Wire posted an interesting synopsis of a study published in the Journal of Marketing. The research found that building true loyalty involves not just continually pleasing customers but making them feel "grateful." In a [...]

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Think Outside The Gift Box

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with [...]

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How To Account For Packaging When Book Keeping

For an entrepreneur like yourself, juggling and developing new skills may be the reason you decided to go into business in the first place. Then again, maybe you consider dryer aspects like accounting or keeping inventory a necessary evil on the road to success.Regardless of your attitude toward book keeping, at some point [...]

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5 Highly Unusual Ways a Box Can Grow Your Business

There’s more to a box then meets the eye. Like many kids I loved boxes (apparently a passion that never faded since I now sell them). I easily turned them into towers, racecars, rocket ships and suits of armor for battling dragons while rescuing damsels in distress. As adults we may no longer think of boxes as portals to [...]

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The Upside To A Down Economy

This is no Time to be Twiddling Your Thumbs: No one is denying it’s a tough economy out there, with nearly everyone feeling it’s financial impact. Especially small retailers, with many struggling to meet ends meet during times of tight credit and sluggish sales.Despite these hardships, there’s a silver lining for small [...]

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Tips To Keep Merchandising Displays Fresh

A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry. Increase Walk-In Traffic, With Effective Window Displays Reduce [...]

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How Small Retailers Can Clear Out Excess Inventory

There’s a nefarious syndrome plaguing many small retailers, and it’s called inventory creep. It begins innocuously enough, maybe that little stand of beach toys doesn’t sell so well over a wet summer, so you resolve to tuck the extras away for the following sunny season. Perhaps winter scarves don’t seem to be in vogue [...]

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Appreciating Customers

Delight your customers with low-tech, time-tested gestures. Even at a time when technology is a driving force in every business, nothing is as important, nor garners more rewards, that the one-on-one, old fashion human touch. Having worked in a specialty retail shop for over 5 years, these are a few things I’ve done to [...]

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