Independent Retail

Save Money: Packaging as a Tool for Rebranding

 Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend... Packaging… [...]

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The 5 Elements of Seductive Craft Fair Booth Displays

People visit craft shows because they value the skill and creativity required by hand made crafts... But people BUY at craft shows because of their sudden and intense love of your creations.This guide outlines the 5 elements of successful booth displays that will help visitors fall madly and impulsively in love with your [...]

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The Power of Simplicity

Amy Faust is an Oakland California based jewelry designer who uses color and a confluence of organic shapes combined with a variety of recycled materials to create contemporary, elegant and highly wearable jewelry.  Amy is also a dedicated “Green” artist and is as eco-friendly as possible in her business. She has received [...]

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Bringing Value By Breathing New Life into Products

If I were to describe Angie from a. j. wear in one word, it would be enthusiastic. We’ve only corresponded through email but you can feel her energy through the words she writes. She has a good reason to be enthusiastic as she runs a unique jewelry business that specializes in bringing old jewelry back to life.She prides [...]

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A Product You’re Proud of is Worth It

Suzanne is the owner of Artizanns Gift shop and Gallery. She graciously shared her story with us.“I started my small gift/gallery with 35 Finger Lakes artisans in Naples in 2004, and after 2 years we had grown to represent 125 regional artisans.  In 2006 I took the plunge and purchased a 1905 home on Main Street w/ample [...]

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Passion Makes Dreams Come True

The story of Laura and Guardian Angel Thrift is one of true inspiration. Laura began telling me about her business by describing it as, “A burning desire to raise funds for Alzheimer's Research.” She started Guardian Angel Thrift and in less then two years had to expand to a second location. Her local community caught on [...]

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Because a Brand Adds Value

The Eleventh Hour is a local boutique gift shop here in Rochester and is a loyal custom packaging customer of ours. We recently asked Sue (the owner) why she continues to print her packaging. She gave us many reasons why she is confident that custom printing adds value to her business“We have chosen to get our bags and [...]

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Business Never Really Changes....The Tools Do

I frequently think about how fast technology is moving and how the world seems to be changing at an increasing rate. I also think about the not so distant past in the small town where I grew up, a place where the local shops and markets all took pride in the service they offered, and where it was common for customer’s to [...]

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Simple can be Meaningful: Little Granolas

[caption id="attachment_434" align="aligncenter" width="400" caption="Photo Courtesy of Little Granolas"][/caption]The other day I had an encounter with a local business owner that completely delighted me. I thought it was worth a post because it is a great illustration of how the simplest acts of customer service can be [...]

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6 Traits Of Successful Gift Shop Owners

Opening a gift shop, and running the day-to-day affairs is one of the most rewarding experiences you can undertake. But it’s not for the faint of heart. Success is dependent on these 6 character traits. Resourcefulness Everyone is flush with customers during high volume seasons like Christmas, Valentines Day, or Memorial [...]

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