Independent Retail

Local Retailers Have the Edge in an Ecommerce World

Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from [...]

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Mastering Social Media: The Guide to Boosting Ecommerce Profits for Indie Retailers

It is with great excitement that we present our  eBook Mastering Social Media: The Guide to Boosting Ecommerce Profits for Indie Retailers to you. This is our very first eBook, so we've takencare to make it all-inclusive and accessible to digital natives anddigital newcomers alike.Download our new ecommerce guide to social [...]

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10 Ways to Improve Gift Shop Sales: 19 Gift Shop Owners Share Tips on Boosting Business

It’s not easy to be a gift shop owner in this economy. For many, sales are down while rents are up, and the competition from big-name chain stores is discouraging at best. What’s a mom-and-pop gift store to do?As you probably already know, there’s no one simple answer. But there is help!  For this guide, we surveyed 19 [...]

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Keep The Lines Moving With Speedy Gift Wrapping

It’s that time of the year, when the stores see the hustle and bustle of holiday shoppers. A time marked by goodwill and cheer… except when customers have to wait in line, drive through crowded streets and perhaps brave the cold all to get the perfect gift for those they love.You already know that customers can get the [...]

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4 Ways Custom Printing Adds Value to Your Packaging

Why use custom printing on your packaging?  The answer is simple: it tells the world, people you don’t know and have never anticipated on meeting, who you are. In today’s terminology it is known as branding.Your brand represents the image of your business in the world. Your brand is associated with positive images and [...]

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3 Easy Ways to Customize Your Packaging

Hopefully by now you’re convinced that custom packaging is a valuable way to build your brand.  But perhaps you’re still a little intimidated; getting custom packaging has to be hard right? Surely there’s a learning curve? As Dwight Schrute from The Office would say… FALSE! Custom packaging is easy enough that anyone can [...]

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Building Brand Consistency Part 4: Seasonality

We’ve been talking about keeping your packaging consistent to help build your brand. The next logical question of course is “how do I get into the holiday spirit and still keep my packaging consistent?” That’s a good question. The answer is to keep core components consistent while adding accessories that reflect the [...]

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Building Brand Consistency Part 3: The Sense of Touch

 Many think brand is all about the message and the design… and to some extent it is… but design is much more then just the way your package looks. As humans when we interact with objects we use all our senses to evaluate it. For packaging that means the sense of touch is a must.According to research, touch is the first [...]

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Building Brand Consistency Part 2: Packaging Themes

 In our last blog, we focused upon the use of color and the variety of choices one has to develop brand consistency through color schemes. But, we can also utilize theme to solidify the brand appearance, feel and impact as well.What do we mean by theme? A theme is the underlying foundation upon which all other elements [...]

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Building Brand Consistency Part 1: Colors and Packaging

 You’ve heard a good deal recently about rebranding and branding. You have been doing business for a long time and have not really paid attention to the jargon; you have your business and it is based upon service and attention to detail. The ability to brand or rebrand your business using consistency, colors and themes [...]

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