Independent Retail

ARE YOU GIVING GOOD CUSTOMER SERVICE?

There are a few of old sayings; “What goes around, comes around”, “You get back what you hand out”, “Treat people as you would like to be treated”. These are all good common sense rules to live by in life as well as in the retail business world.Good quality Customer Service is so vital in business that we sometimes think [...]

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Weekly Round-up – National Small Business Week Edition

There’s never a shortage of interesting articles to read related to small business and independent retail. However, this past week was National Small Business Week (NSBW) which means the flow of relevant content shot up to 11! Here’s our run down of must read links for the week.  [Infographic] The Sacrifices and Rewards [...]

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How Can Impulse Purchase Items Be Displayed

Do you have a number of small items that you would like to display together for your customers to browse, so they can find that one item they don’t need but have to have? Well, here are some tips that can help you turn a small space into a display for small items. Construct a display that can easily be changed by a [...]

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Are Craft Fairs Still Worth Your Time? 20 Vendors Say “YES”

For crafters looking to sell their goods, the idea of breaking into craft fairs may be both exciting and nerve-wracking. There's the cost of raw materials, the cost of gas, the cost of booth space and of course pressure from online craft sites like Etsy. With all these costs even seasoned craft fair vendors have been [...]

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Small Business Saturday – A Day of Great Sales without the Crowds

[caption id="attachment_1193" align="alignnone" width="300"] photo credit: auburnjournal.com[/caption]The Saturday after Thanksgiving, November 30th this year, is known as Small Business Saturday (SBS). This day was created by American Express in 2010. Amex made an offer that when people used an American Express credit [...]

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How to Gobble Up Thanksgiving Foot Traffic with Your Window Display

[caption id="attachment_1201" align="alignright" width="300"] photo credit: lindseybee.com[/caption]It seems like Thanksgiving is the hardest holiday to create a good window display for. There are just so many choices for Halloween and Christmas but not as much for Thanksgiving. It’s awkwardly in between these two big [...]

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How to Boost Jewelry Sales in One Simple Step

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, [...]

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How to Spook Up Your Window Display to Increase Halloween Sales

Why are window displays so important?[caption id="attachment_1149" align="alignright" width="300"] photo credit: thebwd.com[/caption]A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for [...]

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Always Judge a Wine by Its Label – The Importance of Package Design

The saying is, “don’t judge a book by its cover”, but when it comes to wine, the exact opposite is true. People tend to purchase wine based on its label, so design it carefully! Why the Label Counts[caption id="attachment_1130" align="alignright" width="262"] photo credit: www.thecoolist.com[/caption]The label on a wine [...]

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Bake Your Way to Success – How to Create the Best Logo for Your Bakery

Logos are vital for any business to thrive, but they have to be done in a certain way to really grasp people’s attention. Every business is different so every logo should be designed specifically for that company. Why are logos important?Why can’t you just stamp your company’s name in your favorite color on your packaging [...]

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