Small Business Saturday – A Day of Great Sales without the Crowds

[caption id="attachment_1193" align="alignnone" width="300"] photo credit: auburnjournal.com[/caption]The Saturday after Thanksgiving, November 30th this year, is known as Small Business Saturday (SBS). This day was created by American Express in 2010. Amex made an offer that when people used an American Express credit [...]

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How to Gobble Up Thanksgiving Foot Traffic with Your Window Display

[caption id="attachment_1201" align="alignright" width="300"] photo credit: lindseybee.com[/caption]It seems like Thanksgiving is the hardest holiday to create a good window display for. There are just so many choices for Halloween and Christmas but not as much for Thanksgiving. It’s awkwardly in between these two big [...]

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How to Boost Jewelry Sales in One Simple Step

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, [...]

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How to Spook Up Your Window Display to Increase Halloween Sales

Why are window displays so important?[caption id="attachment_1149" align="alignright" width="300"] photo credit: thebwd.com[/caption]A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for [...]

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Always Judge a Wine by Its Label – The Importance of Package Design

The saying is, “don’t judge a book by its cover”, but when it comes to wine, the exact opposite is true. People tend to purchase wine based on its label, so design it carefully! Why the Label Counts[caption id="attachment_1130" align="alignright" width="262"] photo credit: www.thecoolist.com[/caption]The label on a wine [...]

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3 DIY Crafts You Can Make With Your Extra Tulle

You can make so many cute, money-saving projects with just a yard or so of tulle!  Tulle Pom Pom LampThis is great for a cute and unique night light and it can be used as beautiful decoration! All you need is a yard of tulle, 2 microwave plate covers (they only cost $1 at Dollar Tree), and a string of twinkle lights. [...]

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Bake Your Way to Success – How to Create the Best Logo for Your Bakery

Logos are vital for any business to thrive, but they have to be done in a certain way to really grasp people’s attention. Every business is different so every logo should be designed specifically for that company. Why are logos important?Why can’t you just stamp your company’s name in your favorite color on your packaging [...]

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Local Retailers Have the Edge in an Ecommerce World

Technology is on a high rise in our society; new phones and devices are coming out every day and if you ever need anything, “there’s an app for that”. One would think because of all the technological advances and convenience, no one would ever feel the need to visit a physical store again. This assumption is far from [...]

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5 Simple and Creative Centerpieces for Fall

You'll definitely fall for these amazing fall centerpieces! [caption id="attachment_1005" align="aligncenter" width="300"] 1. Candle Centerpiece Embellished with Leaves[/caption] This beautiful centerpiece is so quick and easy to make! All you have to do is collect some leaves from your yard and glue them on some candles [...]

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How to Pack a Gift Bag - (Video Tutorial)

Your customers are excited about the gift they just bought from your store, and now you want to make sure they are just as excited when they give the gift. This tutorial will show you how quick and easy it is to pack a gift bag so it looks fantastic every time!  For more great packaging ideas check out our guide: 13 Tips [...]

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