Introducing the Premier Packaging Scholarship

Purpose: To encourage the next generation of engineers, designers and business people to think creatively about packaging and how it can enhance our lives or solve problems.Scholarship: The Premier Packaging scholarship is available to design, marketing/communication, packaging and engineering students. Premier Packaging [...]

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Are Craft Fairs Still Worth Your Time? 20 Vendors Say “YES”

For crafters looking to sell their goods, the idea of breaking into craft fairs may be both exciting and nerve-wracking. There's the cost of raw materials, the cost of gas, the cost of booth space and of course pressure from online craft sites like Etsy. With all these costs even seasoned craft fair vendors have been [...]

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How Do You Celebrate Earth Day in Your Business?

 Reduce, Reuse and Recycle is the mantra of Earth day. We applaud that all year long and we do our best to provide information on which products are made from recycled materials or which are easily recycled. We also intentionally seek out environmentally friendly products such as reusable totes or our biodegradable jute [...]

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Small Business Saturday – A Day of Great Sales without the Crowds

[caption id="attachment_1193" align="alignnone" width="300"] photo credit: auburnjournal.com[/caption]The Saturday after Thanksgiving, November 30th this year, is known as Small Business Saturday (SBS). This day was created by American Express in 2010. Amex made an offer that when people used an American Express credit [...]

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How to Gobble Up Thanksgiving Foot Traffic with Your Window Display

[caption id="attachment_1201" align="alignright" width="300"] photo credit: lindseybee.com[/caption]It seems like Thanksgiving is the hardest holiday to create a good window display for. There are just so many choices for Halloween and Christmas but not as much for Thanksgiving. It’s awkwardly in between these two big [...]

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How to Boost Jewelry Sales in One Simple Step

Whether you have a booth at a craft show or you have a retail store, all jewelers want to know one thing, how do you increase sales? This popular question can be answered in one word, displays. Purchasing a few simple displays will be sure to increase sales, and here’s why.When you buy jewelry, or anything for that matter, [...]

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How to Spook Up Your Window Display to Increase Halloween Sales

Why are window displays so important?[caption id="attachment_1149" align="alignright" width="300"] photo credit: thebwd.com[/caption]A window display is equivalent to a billboard. It catches peoples’ attention and lures them into your store. In other words, it’s like free advertising! Since window displays are so vital for [...]

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Always Judge a Wine by Its Label – The Importance of Package Design

The saying is, “don’t judge a book by its cover”, but when it comes to wine, the exact opposite is true. People tend to purchase wine based on its label, so design it carefully! Why the Label Counts[caption id="attachment_1130" align="alignright" width="262"] photo credit: www.thecoolist.com[/caption]The label on a wine [...]

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3 DIY Crafts You Can Make With Your Extra Tulle

You can make so many cute, money-saving projects with just a yard or so of tulle!  Tulle Pom Pom LampThis is great for a cute and unique night light and it can be used as beautiful decoration! All you need is a yard of tulle, 2 microwave plate covers (they only cost $1 at Dollar Tree), and a string of twinkle lights. [...]

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Bake Your Way to Success – How to Create the Best Logo for Your Bakery

Logos are vital for any business to thrive, but they have to be done in a certain way to really grasp people’s attention. Every business is different so every logo should be designed specifically for that company. Why are logos important?Why can’t you just stamp your company’s name in your favorite color on your packaging [...]

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