Fast Bows Great Packaging

Adding a bow to your gift can make all the difference in the way your packaging looks. Some bows can look great but also be difficult to tie, or just be too time consuming when business is busy. Here are five bow options that are fast and don’t sacrifice on looks. It doesn’t get any faster then Satin Stretch Loops If a [...]

Read More →

Custom Printed Packaging Made Easy

Many small business owners that we talk too, shy away from custom printing because they think it’s too hard for them to figure out or they don’t have the technical abilities to get it right. Sound Familiar? The truth is custom printing your packaging is easy, there’s just a few simple steps that anyone can do (and if you [...]

Read More →

Start Your Engines | 5 Steps to Start Growing Your Business

I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of the day. His complaint was that he was so out of shape [...]

Read More →

Business Never Really Changes....The Tools Do

I frequently think about how fast technology is moving and how the world seems to be changing at an increasing rate. I also think about the not so distant past in the small town where I grew up, a place where the local shops and markets all took pride in the service they offered, and where it was common for customer’s to [...]

Read More →

Simple can be Meaningful: Little Granolas

[caption id="attachment_434" align="aligncenter" width="400" caption="Photo Courtesy of Little Granolas"][/caption]The other day I had an encounter with a local business owner that completely delighted me. I thought it was worth a post because it is a great illustration of how the simplest acts of customer service can be [...]

Read More →

From the Web to Your Front Door

The web is great for business on a number of levels, it allows you to expand your reach, it offers highly measurable marketing opportunities which are cost effective, it provides the opportunity to engage with customers and so on. There are seemingly infinite reasons your business should be online but a big one is its [...]

Read More →

6 Traits Of Successful Gift Shop Owners

Opening a gift shop, and running the day-to-day affairs is one of the most rewarding experiences you can undertake. But it’s not for the faint of heart. Success is dependent on these 6 character traits. Resourcefulness Everyone is flush with customers during high volume seasons like Christmas, Valentines Day, or Memorial [...]

Read More →

Delight Customers With The Unexpected

Normally, I avoid rehashing news, but this story is too important to pass up. Recently, the Retail Wire posted an interesting synopsis of a study published in the Journal of Marketing. The research found that building true loyalty involves not just continually pleasing customers but making them feel "grateful." In a [...]

Read More →

Think Outside The Gift Box

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with [...]

Read More →

Celebrate National Independent Retailers Week

The week of July 19 – 25th is the national celebration of independent retailers week. This event is dedicated to the mom and pop stores that are the bedrock of our local communities. How Can You Celebrate Independent Retailers Week? 1) Contact your local chamber of commerce or merchants association. These organizations [...]

Read More →