5 Highly Unusual Ways a Box Can Grow Your Business

There’s more to a box then meets the eye. Like many kids I loved boxes (apparently a passion that never faded since I now sell them). I easily turned them into towers, racecars, rocket ships and suits of armor for battling dragons while rescuing damsels in distress. As adults we may no longer think of boxes as portals to [...]

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The Truth About Plastic Bags

As a small business owner you may be one among the growing trend to stop using plastic bags, and in place are choosing to purchase paper alternatives, and reusable totes. Or perhaps public opinion and customer inquiries have you now considering replacing plastic bags, for a more eco-friendly alternative.It is clear, that [...]

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Greentailing For Small Retailers

Hundreds of studies have been published about peoples’ growing preference for green products and businesses. In recent research, eight out of ten Americans said they make going green a priority in their lives. However, in the same study conducted by Information Resources, those attitudes didn’t always translate into green [...]

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The Upside To A Down Economy

This is no Time to be Twiddling Your Thumbs: No one is denying it’s a tough economy out there, with nearly everyone feeling it’s financial impact. Especially small retailers, with many struggling to meet ends meet during times of tight credit and sluggish sales.Despite these hardships, there’s a silver lining for small [...]

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Tips To Keep Merchandising Displays Fresh

A well lit and presented display has the power to both increase foot traffic and drive sales, while creating a professional image for your shop. Getting the basics right is crucial to your business’s health, especially in the competitive retail industry. Increase Walk-In Traffic, With Effective Window Displays Reduce [...]

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How Small Retailers Can Clear Out Excess Inventory

There’s a nefarious syndrome plaguing many small retailers, and it’s called inventory creep. It begins innocuously enough, maybe that little stand of beach toys doesn’t sell so well over a wet summer, so you resolve to tuck the extras away for the following sunny season. Perhaps winter scarves don’t seem to be in vogue [...]

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Appreciating Customers

Delight your customers with low-tech, time-tested gestures. Even at a time when technology is a driving force in every business, nothing is as important, nor garners more rewards, that the one-on-one, old fashion human touch. Having worked in a specialty retail shop for over 5 years, these are a few things I’ve done to [...]

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Packaging The Story Of Your Business

To create beautiful packaging your business story must be woven into the design. Your company is unique, and any product packaging should reflect that to current and potential customers.Therefore, packaging should reflect a personality. The challenge is, how do you accomplish this in an interesting way? Fortunately, it’s [...]

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Tissue Paper Flowers For Valentine's Day

Valentine's day is one gift giving holiday that you want to be sure to go all out on the packaging. If you want to keep your gift a notch above the rest all you need is some tissue paper, decorative ribbons, and florist's wire to turn an ordinary gift bag into the perfect presentation for your valentine's day gift! See all [...]

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The Ultimate Guide to Jewelry Photography

If you are interested in jewelry photography, chances are you have already been involved in other styles of photography. You have probably quickly learned that there are several techniques utilized for photographing different types of objects or subjects so that the results deliver the most optimal, sharp, colorful and [...]

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