From the Web to Your Front Door

The web is great for business on a number of levels, it allows you to expand your reach, it offers highly measurable marketing opportunities which are cost effective, it provides the opportunity to engage with customers and so on. There are seemingly infinite reasons your business should be online but a big one is its [...]

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6 Traits Of Successful Gift Shop Owners

Opening a gift shop, and running the day-to-day affairs is one of the most rewarding experiences you can undertake. But it’s not for the faint of heart. Success is dependent on these 6 character traits. Resourcefulness Everyone is flush with customers during high volume seasons like Christmas, Valentines Day, or Memorial [...]

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Delight Customers With The Unexpected

Normally, I avoid rehashing news, but this story is too important to pass up. Recently, the Retail Wire posted an interesting synopsis of a study published in the Journal of Marketing. The research found that building true loyalty involves not just continually pleasing customers but making them feel "grateful." In a [...]

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Think Outside The Gift Box

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present. That’s why swirling ribbons tied around expertly wrapped gift boxes, along with [...]

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Celebrate National Independent Retailers Week

The week of July 19 – 25th is the national celebration of independent retailers week. This event is dedicated to the mom and pop stores that are the bedrock of our local communities. How Can You Celebrate Independent Retailers Week? 1) Contact your local chamber of commerce or merchants association. These organizations [...]

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How To Account For Packaging When Book Keeping

For an entrepreneur like yourself, juggling and developing new skills may be the reason you decided to go into business in the first place. Then again, maybe you consider dryer aspects like accounting or keeping inventory a necessary evil on the road to success.Regardless of your attitude toward book keeping, at some point [...]

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The New Battle Ground: Credit Card Interchange Fees

A few weeks ago I drove home for my parent’s 25th wedding anniversary. To celebrate their silver milestone, I decided to pick up a nice bottle of wine from a small, family owned liquor store, just off the main boulevard in Rome, NY.After letting the clerk know the occasion, she suggested a slightly aged bottle of Bordeaux, [...]

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Classy Packaging Contestants Show Off Their Photos

A few weeks ago we announced the winner of the Premier Classy Packaging Contest, The Haughty Hound. In addition to winning a free gas voucher worth $100, we featured THH in our email newsletter sent to over 8000 people! Now we’d like to show them, and all the other contestants a little love on this blog. One Last Shout [...]

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How To Load Barbs & Needles On A Tagging Gun

A few customers have been asking how to operate our Tagging Gun. The following tutorial should help you learn the basics. How To Load Tagging Gun Barbs Step 1: Remove Needle Cover Simply pull off the protective needle cover. Be sure to re-attach the cap when finished so you don't get poked in the future. Step 2: [...]

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Buy-Local Movement Sweeping America

There's a growing movement in America to buy-local. What’s more, this groundswell of support for small businesses is picking up steam. The number of buy-local networks has doubled since 2005, while supporting evidence shows that retailers in these groups have felt less of an impact from the recession.As consumers vote with [...]

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