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Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out of the box. While some traditional marketing ideas are important to embrace, you’ll need to implement some unique marketing strategies if you want the world to know your brand. We compiled a few of our favorites—check them out below!
Utilize Handwritten Notes
Don’t underestimate the power of a handwritten note. Especially for businesses just starting out, a handwritten note will show customers you care. Sure, emails are nice, but if you can send someone a handwritten card along with your product, they’ll form a deeper appreciation for your business. Even if it’s custom labels with a handwritten thank you, that goes further than the coldness of saying nothing at all.
Launch a Referral Program
Referral marketing is a basic strategy that uses customers to help promote your product. It’s quite simple and can develop your business’s following quite quickly. These personal recommendations that people receive are pivotal for your business, as people tend to trust these more than other forms of marketing.
Try Out Experiential Marketing
Another great form of marketing to try out is that of experiential marketing. Experiential marketing vehicles have done wonders for improving businesses. It helps broaden your audience and allows you to conduct market research as well. These are just a few of the reasons to try out experiential marketing vehicles—the investment is well worth the surge of customer relationships.
Offer a Free Gift with Purchases
Who doesn’t love a gift? If you want to get the customers rolling in, then offer free gifts with purchases. It doesn’t have to be big, but the results can really boost your numbers! An occasional offer now and then will work, but what if you were able to figure out a way to gift a free item with every single product you sell. For example, some companies offer a ring in their candles, while others gift a pen with the purchase of a notebook. Done well, this marketing strategy won’t result in bankruptcy.
Use Your Product for a Social Cause
We love this idea—use the products you’re selling for a social cause. This can go in a variety of directions, but either way, it means your customers can interact with your physical product in a way that will spark their long-term memory. For example, some companies have scanners on their beer cans that offer free train rides. The customer will remember when they got a free lift, and that’s something they’ll spread to their friends. Try to figure out a way that your products could do the same!