- Green Retailing
- Independent Retail
- Packaging Deals
- Packaging How To
- Premier News
- Retail Trends
- Retailing Tips
- Reuse Today
- 7 Easy Ways to Reduce Packaging Waste and Save Money
- Staycation: A Retailer’s Guide to Making the Shopper’s Summer a Real Trip
- Use Pop-up Shops to Drive Holiday Foot Traffic
- Tis the Season for a Jolly Window Display
- HOW DO YOU HANDLE DIFFICULT CUSTOMERS?
What’s the Difference?
The big difference between Hot Stamping and Ink Printing that you will see is the way it looks. Hot Stamping is the process of heating up a colored foil and melting it to the bag or box, this gives you a shiny embossed look. Ink printing on the other hand is actually writing in ink on your packaging and gives you a crisp flat look.
What Works Best With My Packaging?
The type of packaging you already use will play a role in determining which method of printing you choose. We’ve made it easy to tell which packaging is good for ink printing and which works for hot stamping. Just look for the icons next to the product.
Is for Hot Stamping
Is for Ink Printing
Many of our packaging products work great with both types of printing if you’re using one of those and can’t decide, feel free to call our custom department (800.622.5024) they’re happy to give you more information about aesthetics.
What Works Best for My Needs in General?
As businessperson you know that “form” is only part of the equation, you also need to know about the “function” part. By this I’m referring to volume requirements. When products are hot stamped they are loaded one by one, this allows us to break it up into much smaller minimum requirements, whereas Ink Printing is loaded in bulk into the machine it is a much faster process, but also has a much higher minimum requirement (for example shopping bags have a minimum of 100 for Hot Stamping and 5,000 for Ink Printing). So your inventory needs may play a role in your decision.
There are a few things worth considering when making the Hot Stamp vs. Ink Print decision, but in the end it comes down to personal preference. Which choice will provide you with packaging that best represents your brand?