- Green Retailing
- Independent Retail
- Packaging Deals
- Packaging How To
- Premier News
- Retail Trends
- Retailing Tips
- Reuse Today
- 7 Easy Ways to Reduce Packaging Waste and Save Money
- Staycation: A Retailer’s Guide to Making the Shopper’s Summer a Real Trip
- Use Pop-up Shops to Drive Holiday Foot Traffic
- Tis the Season for a Jolly Window Display
- HOW DO YOU HANDLE DIFFICULT CUSTOMERS?
The Eleventh Hour is a local boutique gift shop here in Rochester and is a loyal custom packaging customer of ours. We recently asked Sue (the owner) why she continues to print her packaging. She gave us many reasons why she is confident that custom printing adds value to her business
“We have chosen to get our bags and boxes printed with our logo because it looks professional, is a great way to advertise the store and keeps our name in our customer's mind longer. We use our shopping bags as gift bags and each gift leaves the store in a bag done up with tissue and ribbon with our name and location. It looks fantastic and is a great way to reach new customers who receive gifts for the first time. The benefit of all this in my mind outweighs the cost of the printing. It is a great presentation and all the customer has to do is hand over the gift! They are always thrilled with how it looks and happy that it is ready to give in either our printed bags or boxes - which are also ready to give - we just tie a bow around our box and viola it is ready to present with our name on it!”
As you can see Sue is really enthusiastic about giving her customers a special experience every time they visit. As a result customers are equally enthusiastic about sharing her brand.
“They (the customers) are always thrilled with how it looks and happy that it is ready to give in either our printed bags or boxes”
Did you get that? Her customers are “thrilled” to give a present to their loved ones with The Eleventh Hour’s logo prominently featured. Folks around Rochester know they will be delighted by the gift with The Eleventh Hour’s logo printed on it because their brand is built on happy customers. Can your brand add value to gifts?
Thanks Sue for sharing your experience and knowledge with us.
The Eleventh Hour Gift Shop is located at 1922 Monroe Ave, 12 Corners, in Brighton NY. If you ever have the opportunity to visit you should take it.