Staycation: A Retailer’s Guide to Making the Shopper’s Summer a Real Trip

Millions of shoppers and their families embrace the idea of Staycations over the summer. They make their own fun close to home—and smart retailers ought to join in. This infographic created by Medallion Retail introduces you to the average Staycationer and provides some unique ideas for retail displays that are sure to [...]

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Use Pop-up Shops to Drive Holiday Foot Traffic

photo credit: designwire.interiordesign.net What is a pop-up shop?A pop-up shop, also known as flash retailing, is a small, temporary store that “pops up” somewhere for either one day or up to several weeks. Pop-up stores usually sell either new or limited edition items; it’s also becoming popular to sell holiday items in [...]

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Tis the Season for a Jolly Window Display

photo credit: zimbio.comThey don’t say “tis the season” for nothing! Christmas is the most popular holiday and you should use this to your advantage! People are in the holiday spirit and everyone’s thinking about buying presents. You obviously want them to step into your store, but how do you get them to choose yours from [...]

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HOW DO YOU HANDLE DIFFICULT CUSTOMERS?

As a manager of Customer Service, one of the most important questions I ask when interviewing a potential employee is, “How do you handle an irate customer?” I hopefully will get an answer that is truthful and consistent with a good customer service person.There are a few tips that we can use to help in dealing with an [...]

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How to Make a Tissue Flower Bow

Making a tissue flower bow is a fast and easy way to dress up a gift bag, string up to decorate a room, or decorate your favorite gift box.You will need:One or more colors of 20x30” Tissue paperScissorsFloral WireLet’s get started!Step 1: Layer the colors of tissue and fold in half (20x15) and cut along the fold, [...]

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How are Small Retailers Going Green? (Infographic)

There's been a lot of talk recently about mega corporations and their efforts to go green, such as Apple's plans to become carbon neutral. That's just one example of a massive scale plan to keep the planet healthy by a business with deep enough pockets to bring the plan to fruition. But we know that small business is the [...]

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Courteous is a BIG Word

I was out shopping yesterday for props to use in the photo shoot for our next Catalog and I made some curious observations. In one store, I was buying some material and a note on the counter read,”Ring Bell for Service”. I needed the material cut and so I rang the bell. After a minute or so, I rang it again. This went on [...]

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7 Challenges Successful People Overcome – From a small business perspective

I recently came across a fantastic article on Forbes.com written by Travis Bradberry that discusses 7 challenges that successful people overcome. The 7 challenges are; Age, what other people think, toxic people, fear, negativity, the past or the future and the state of the world. While reading the article it struck me that [...]

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Why You Should Consider Going Custom

We talk about the benefits of customizing your packaging often (and to anyone who will listen). We do this because we truly believe it is one of the most cost effective things you can do to build your brand. As proof of our stance you can see that our company president wrote about the value of custom printing here, here [...]

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Congrats to our Packaging Scholarship Winner!

We wanted to say a big congratulations to the Premier Packaging Scholarship winner Jershayla J. Below is the essay she submitted.The Packaging IndustryA Scholarship report by: Jershayla J.Small and major corporations alike know packaging, marketing, engineering and  [...]

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