Premier Packaging Blog

We’ve been talking about keeping your packaging consistent to help build your brand. The next logical question of course is “how do I get into the holiday spirit and still keep my packaging consistent?” That’s a good question. The answer is to keep core components consistent while adding accessories that reflect the season. 3 Ways [...]

  Many think brand is all about the message and the design… and to some extent it is… but design is much more then just the way your package looks. As humans when we interact with objects we use all our senses to evaluate it. For packaging that means the sense of touch is a [...]

  In our last blog, we focused upon the use of color and the variety of choices one has to develop brand consistency through color schemes. But, we can also utilize theme to solidify the brand appearance, feel and impact as well. What do we mean by theme? A theme is the underlying foundation upon [...]

  You’ve heard a good deal recently about rebranding and branding. You have been doing business for a long time and have not really paid attention to the jargon; you have your business and it is based upon service and attention to detail.   The ability to brand or rebrand your business using consistency, colors [...]

  Many small businesses ignore branding because they think it requires massive ad budgets combined with outrageously expensive PR campaigns. While ads and PR will certainly help rebranding, we have a cheaper and easier solution to rebranding your business when you don’t have boatloads of money to spend… Packaging… Packaging says a lot about your [...]