Premier Packaging Blog

Research shows that building true loyalty involves not just continually pleasing customers but making them feel “grateful.” In a relationship where much is already expected by the retailer, creating grateful experiences is a challenge and often takes “random acts” of special rewards or exceptional service to get there.

J.G. Gallimore once said, “Image creates desire. You will what you imagine.” His words ring true for gift packaging, people normally assume that a creatively wrapped, or visually appealing package contains an equally cool and chic present.

In the Wizard of Oz, Dorothy uses a gingham hair bow to pull back her hair into pigtails. Today, I believe a modern Dorothy would choose a more environmentally friendly way to tie her hair. Perhaps she’d even go as far as using a natural ribbon like raffia.

The week of July 19 – 25th is the national celebration of independent retailers week. This event is dedicated to the mom and pop stores that are the bedrock of our local communities. Find out how you can celebrate the event.

Regardless of your attitude toward book keeping, at some point you’ll have a few questions that need help answering. For instance, how should packaging be accounted for when bookkeeping?