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	<title>Premier Packaging Blog &#124; Rochester, NY &#187; Premier News</title>
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	<link>http://www.retailpackaging.com/blog</link>
	<description>Tips And Marketing Advice For Small, Independent Retailers</description>
	<lastBuildDate>Wed, 28 Jul 2010 18:05:57 +0000</lastBuildDate>
	
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		<title>Let Us Pay to Advertise Your Business!</title>
		<link>http://www.retailpackaging.com/blog/2010/07/let-us-pay-to-advertise-your-business/</link>
		<comments>http://www.retailpackaging.com/blog/2010/07/let-us-pay-to-advertise-your-business/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 14:00:46 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Premier News]]></category>
		<category><![CDATA[custom hot stamping]]></category>
		<category><![CDATA[custom printed bags and boxes]]></category>
		<category><![CDATA[custom printing]]></category>
		<category><![CDATA[packaging discounts]]></category>

		<guid isPermaLink="false">http://www.retailpackaging.com/blog/?p=584</guid>
		<description><![CDATA[
Custom hot stamping is an excellent way to promote your business. You’ve probably heard us say that before. But as you may also know, talk is cheap, so we are putting our money where our mouth is. If you haven’t tried custom hot stamping before, we want to pay to advertise your business by hot stamping your [...]<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


<script type="text/javascript">SHARETHIS.addEntry({ title: "Let Us Pay to Advertise Your Business!", url: "http://www.retailpackaging.com/blog/2010/07/let-us-pay-to-advertise-your-business/" });</script><p class="tags">Tagged: <a href="http://www.retailpackaging.com/blog/tag/custom-hot-stamping/" rel="tag">custom hot stamping</a>, <a href="http://www.retailpackaging.com/blog/tag/custom-printed-bags-and-boxes/" rel="tag">custom printed bags and boxes</a>, <a href="http://www.retailpackaging.com/blog/tag/custom-printing/" rel="tag">custom printing</a>, <a href="http://www.retailpackaging.com/blog/tag/packaging-discounts/" rel="tag">packaging discounts</a><div class="wrap-bottom">
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			<content:encoded><![CDATA[<p><a href="http://www.retailpackaging.com/blog/2010/06/because-a-brand-adds-value/"><img class="aligncenter size-full wp-image-585" title="Custom Printed Packaging - The Eleventh Hour" src="http://www.retailpackaging.com/blog/wp-content/uploads/2010/07/eleventhhour1.png" alt="" width="500" height="375" /></a></p>
<p>Custom hot stamping is an excellent way to promote your business. <a href="http://www.retailpackaging.com/pages/custom-imprinting">You’ve probably heard us say that before</a>. But as you may also know, talk is cheap, so we are putting our money where our mouth is. If you haven’t tried custom hot stamping before, we want to pay to advertise your business by <strong>hot stamping your packaging for FREE.</strong> You just buy the packaging you were going to buy anyway, pay for the printing plates and <strong>we will hot stamp them for you absolutely FREE.</strong></p>
<p>If you already custom print your packaging with us, we want to thank you by also giving you 5% off the printing fee on your next order Just mention this email when you speak with our custom printing specialists.</p>
<p>This offer is only valid until July 22, 2010 (THAT&#8217;S JUST ONE WEEK) so get your order in and let us pay to advertise your business just call 800-203-5558 and speak to one of our custom packaging specialists.</p>
<p>*Note free hot stamping is only available to customers that have not hot stamped their packaging with us before and applies to orders up to 1,500 pieces. This offer may NOT be combined with other offers.</p>
<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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		<title>Learning From our Customers</title>
		<link>http://www.retailpackaging.com/blog/2010/06/learning-from-our-customers/</link>
		<comments>http://www.retailpackaging.com/blog/2010/06/learning-from-our-customers/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 13:01:02 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Premier News]]></category>

		<guid isPermaLink="false">http://www.retailpackaging.com/blog/?p=514</guid>
		<description><![CDATA[The story of The Bookworm of Edwards is so enchanting that you’d think it was a chapter from one of the fiction novels on their shelves. From humble beginnings as a traveling bookstore...<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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			<content:encoded><![CDATA[<p><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2010/06/bookworm-kraft-gift-bag.jpg"><img class="alignright size-full wp-image-520" title="bookworm-kraft-gift-bag" src="http://www.retailpackaging.com/blog/wp-content/uploads/2010/06/bookworm-kraft-gift-bag.jpg" alt="Custom Printed Gift Bag - The Bookworm" width="300" height="321" /></a>This is a new feature here where we are going to show off some of the great things our customers are doing with custom printing. We believe we have the best customers around and like to use any excuse we can to brag about them, and we hope this will give you some ideas about what custom printing can do for your business.</p>
<h1>The Bookworm</h1>
<p>The story of The Bookworm of Edwards is so enchanting that you’d think it was a chapter from one of the fiction novels on their shelves. From humble beginnings as a traveling bookstore, the bookworm began in the back of a van traveling from coffee shop to coffee shop; selling new books to the locals.</p>
<p>At that time Edwards Colorado was just a blip on the map, boasting a post office and “The Gas House” as their entire business community. Over the next several years the town began to grow and so did The Bookworm. It went from a van to a full-fledged store, then quickly expanded into a Café and Bookstore, and continues to grow.</p>
<p><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2010/06/the-bookworm.jpg"><img class="alignleft size-full wp-image-522" title="the-bookworm" src="http://www.retailpackaging.com/blog/wp-content/uploads/2010/06/the-bookworm.jpg" alt="Welcome to The Bookworm" width="300" height="225" /></a>The Bookworm is a perfect example of a company that not only grows with the community but also helps build the community; they host over 50 scheduled events a year at the bookstore and hundreds of other informal gatherings. If you’re ever in Edwards Colorado and want to know where the locals go, the first place you should check is The Bookworm.</p>
<p>You can also find them online through their <a href="http://www.bookwormofedwards.com/ ">website,</a> <a href="http://www.facebook.com/home.php?#!/pages/Edwards-CO/The-Bookworm-of-Edwards/44685916420?ref=ts">Facebook,</a> and <a href="http://www.youtube.com/user/bookwormofedwards">YouTube.</a></p>
<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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		<title>Start Your Engines &#124; 5 Steps to Start Growing Your Business</title>
		<link>http://www.retailpackaging.com/blog/2009/08/5-steps-to-start-growing-your-business/</link>
		<comments>http://www.retailpackaging.com/blog/2009/08/5-steps-to-start-growing-your-business/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 12:15:50 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Premier News]]></category>

		<guid isPermaLink="false">http://www.retailpackaging.com/blog/?p=453</guid>
		<description><![CDATA[I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of [...]<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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			<content:encoded><![CDATA[<p class="MsoNormal">I was talking with some friends a while back. One of them was lamenting over the idea of starting to exercise again, he works at his computer all day (as many of us do) and really the only exercise he gets is walking from the car to the office and back at the end of the day. His complaint was that he was so out of shape the idea of starting an exercise routine was overwhelming. Another friend chimed in with “don’t start a routine, if your not getting any exercise now then anything you do will make you healthier”.<span> </span>For example if you currently park in the closest space to the door simply start parking in the farthest space from the door. You’ll be 50 steps healthier by doing so (this obviously depends on the size of your parking lot). Now just parking in the furthest space is not going to get you into marathon shape but if you&#8217;re having trouble getting started it’s a step in the right direction.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">What does this have to do with business? Everything. Its often easy to be overwhelmed by the amount of work needed to grow your business or even to push marketing to the back burner because your day to day projects keep you too busy. The problem is if you don’t work on growing your business at all then it will never grow (Obvious I know, but some things need to be said). The solution is to take small steps that will help to get you started. These steps aren’t likely to take your brand new startup from $0 in sales to a million but even if they only generate 1 new customer remember that 1 is better then 0. By the way these ideas are pretty close to free so you don’t need much to get a good ROI.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal"><strong><span style="text-decoration: underline;">5 Actionable and Easy Steps to Growing Your Business:</span></strong></p>
<p class="MsoNormal"><strong><!--[if !supportEmptyParas]--> <!--[endif]--></strong></p>
<p class="MsoBodyText"><strong>When customers purchase from you give them the option to sign-up for your email list.</strong></p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">1. If you’re low-tech use a notepad or some branded stationary with a space to write a name and email address.</p>
<p class="MsoNormal" style="margin-left: 60pt;"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">2. Get email list management software, there are many out there Mail Chimp, Constant Contact, and Campaign Monitor to name a few.</p>
<p class="MsoNormal" style="margin-left: 60pt;"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">3. Send out regular email updates, with special offers, coupons, events or just news. (Many email management programs have pre-made email templates so all you need to do is write the content.).</p>
<p class="MsoNormal" style="margin-left: 60pt;"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal"><strong>Claim your Local Listings.</strong></p>
<p class="MsoNormal"><strong><!--[if !supportEmptyParas]--> <!--[endif]--></strong></p>
<p class="MsoNormal">1. Claim your local business listing on Google, Yahoo, Bing, and BOTW.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">2. Fill out your Profile in its entirety.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">3. Track calls/walk-ins</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal"><em>Bonus Tip:</em> Universal Business Listing can manage all of these and more from a single login.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoBodyText"><strong>Generate a list of Marketing Ideas.</strong></p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">1. Make a list of as many marketing ideas that you can think of that caught your attention recently.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">2. Try to find a way to customize these ideas to fit your core values/USP. (If you can’t think of a way move on to the next one).</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">3. Pick your favorite idea and put it at the top of your to do list.</p>
<p class="MsoNormal"><strong><!--[if !supportEmptyParas]--> <!--[endif]--></strong></p>
<p class="MsoBodyText"><strong>Ask your Customers.</strong></p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">1. Write a brief survey asking some questions about your business (pick a topic such as product selection, or merchandising).</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">2. Print it off on small pieces of paper with a coupon at the bottom saying fill answer these questions and return the survey for X% off your next purchase.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">3. Either give these directly to the customer at checkout with the receipt of stick in their bag.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal"><em>Bonus: </em>This idea encourages repeat business and gets you excellent feedback on how to improve your business. Talk about two birds with one stone!</p>
<p class="MsoNormal"><strong><!--[if !supportEmptyParas]--> <!--[endif]--></strong></p>
<p class="MsoBodyText"><strong>Get Involved.</strong></p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">1. Look for local groups that complement your brand.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">2. Select one that really stands out.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">3. Get involved.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal"><em>Example in Action:</em> If you run a craft supplies store that has space to hold classes look for a scrapbooking group and offer to let them use your class space when its available.</p>
<p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--></p>
<p class="MsoNormal">Each of these ideas can be completed in 3 easy steps, cost little money and will only take a small amount of time. That means you no longer have an excuse not to grow your business. Share the steps you take in the comments below.</p>
<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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		<title>Classy Packaging Contestants Show Off Their Photos</title>
		<link>http://www.retailpackaging.com/blog/2009/06/classy-packaging-contestants-show-off-their-photos/</link>
		<comments>http://www.retailpackaging.com/blog/2009/06/classy-packaging-contestants-show-off-their-photos/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 18:04:10 +0000</pubDate>
		<dc:creator>Jesse Kanclerz</dc:creator>
				<category><![CDATA[Premier News]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[promotions]]></category>

		<guid isPermaLink="false">http://www.premier.jessekanclerz.com/?p=176</guid>
		<description><![CDATA[The Haughty Hound wins our Classy Packaging photo contest. In this post we feature photos from the runner ups, and encourage you share your own pictures using packaging from Premier.<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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			<content:encoded><![CDATA[<p><img align="left" style="padding-right:15px;" src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/haughty-hound-thumbnail.jpg"/>A few weeks ago we announced the winner of the Premier Classy Packaging Contest, <a href="http://www.haughtyhound.com/index.aspx">The Haughty Hound</a>. In addition to winning a free gas voucher worth $100, we featured THH in our <a href="http://premierpackaging.cmail4.com/T/ViewEmail/y/C0A7A785F861E707 ">email newsletter</a> sent to over 8000 people! Now we’d like to show them, and all the other contestants a little love on this blog. </p>
<h2>One Last Shout Out To The Winner</h2>
<p>It’s no secret that pet owners love to spoil their furry friends, and THH gives them ample opportunity to do just that with their couture pet garments, toys and treats. Even pets can be excited to receive a gift, that’s why THH wraps their products in premier packaging. Their winning photo expertly combined a <a href="http://www.retailpackaging.com/categories/11-gift-boxes/products/2167-matte-color-boxes">brown matte gift box</a> with curling tendrils of blue <a href="http://www.retailpackaging.com/categories/17-raffia">raffia ribbon</a>, to highlight a scrumptious plate of homemade “Canine Canapés.&#8221; </p>
<h2>A Big Thank You To Everyone Who Participated</h2>
<p>We’re impressed by every photo, and think it only fair to highlight a few other notable packaging pictures. Click on a thumbnail to view the larger image.</p>
<table style="text-align: left; width: 640px;" border="0" >
<tbody>
<tr>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/03-03-09-jenny-hintze.jpg" rel="lightbox" title="Jenny Hintze Photography | www.jhintze.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/03-03-09-jenny-hintze-150x150.jpg" alt="Jenny Hintze Photography" title="Jenny Hintze Photography | www.jhintze.com" width="150" height="150" class="alignnone size-thumbnail wp-image-181" /></a><br /><a style="font-size:11px" href="http://www.jhintze.com/">Jenny Hintze Photography</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/03-03-09-candy-baskets.jpg" rel="lightbox" title="Candy Baskets | www.candybaskets.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/03-03-09-candy-baskets-150x150.jpg" alt="Candy Baskets | www.candybaskets.com" title="Candy Baskets | www.candybaskets.com" width="150" height="150" class="alignnone size-thumbnail wp-image-182" /></a><br /><a href="http://www.candybaskets.com">Candy Baskets</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/aj-wear-jewelry-small.jpg" rel="lightbox" title="AJ Wear Jewelry | www.myspace.com/ajwearjewelry"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/aj-wear-jewelry-small-150x150.jpg" alt="AJ Wear Jewelry | www.myspace.com/ajwearjewelry" title="AJ Wear Jewelry | www.myspace.com/ajwearjewelry" width="150" height="150" class="alignnone size-thumbnail wp-image-186" /></a><br /><a href="http://www.myspace.com/ajwearjewelry">AJ Wear Jewelry</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/house-of-krypilo.jpg" rel="lightbox" title="House of Krypilo | www.dress-better.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/house-of-krypilo-150x150.jpg" alt="House of Krypilo | www.dress-better.com/main/page_home.html" title="House of Krypilo | www.dress-better.com/main/page_home.html" width="150" height="150" class="alignnone size-thumbnail wp-image-187" /></a><br /><a href="http://www.dress-better.com/main/page_home.html">House of Krypilo</a></td>
</tr>
<tr>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/my-best-furry-friend.jpg" rel="lightbox" title="My Best Furry Friend | www.mybestfurryfriend.com" ><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/my-best-furry-friend-150x150.jpg" alt="My Best Furry Friend" title="My Best Furry Friend | www.mybestfurryfriend.com" width="150" height="150" class="alignnone size-thumbnail wp-image-189" /></a><br /><a href="http://www.mybestfurryfriend.com/">My Best Furry Friend</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/maries-candies.jpg" rel="lightbox" title="Maries Candies | www.mariescandies.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/maries-candies-150x150.jpg" alt="Maries Candies | www.mariescandies.com" title="Maries Candies | www.mariescandies.com" width="150" height="150" class="alignnone size-thumbnail wp-image-190" /></a><br /><a href="http://www.mariescandies.com">Maries Candies</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/livengood-gifts.jpg" rel="lightbox" title="Livengood Gifts | www.livengoodgifts.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/livengood-gifts-150x150.jpg" alt="Livengood Gifts" title="Livengood Gifts | www.livengoodgifts.com" width="150" height="150" class="alignnone size-thumbnail wp-image-191" /></a><br /><a href="http://www.livengoodgifts.com/">Livengood Gifts</a></td>
<td><a href="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/suzanne-clara-babygoods-gift-wrap.jpg" rel="lightbox" title="Suzanne Clara Babygoods | http://store.suzanneclara.com"><img src="http://www.retailpackaging.com/blog/wp-content/uploads/2009/06/suzanne-clara-babygoods-gift-wrap-150x150.jpg" alt="Suzanne Clara Babygoods | http://store.suzanneclara.com" title="Suzanne Clara Babygoods | http://store.suzanneclara.com" width="150" height="150" class="alignnone size-thumbnail wp-image-192" /></a><br /><a style="font-size:11px"href="http://store.suzanneclara.com">Suzanne Clara Babygoods</a></td>
</tr>
</tbody>
</table>
<h2>You Can Still Submit Your Packaging Photos</h2>
<p>Even though the contest has ended, we’d still like to see your photos using packaging from Premier. You can email them to Josh at jkashorek(at)mrci.org.</p>
<p>Be sure to check out our wide selection of <a href="http://www.retailpackaging.com/categories/22-tissue">wholesale tissue paper</a></p>


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